Toaster ovens: Makers seek to hurdle roadblocks

To attract buyers with tight budgets, suppliers highlight low-cost and basic designs, and accept smaller orders.

Suppliers of kitchen appliances in China are implementing various measures to mitigate the effects of the global financial tsunami.

Many makers will be focusing on inexpensive models with basic features. These units are suitable for alternative markets, which are seen as having more sales potential than traditional export destinations.

In a bid to increase product distinctiveness, some large companies are boosting output of multifunction appliances.

Regardless of size, enterprises are now accepting smaller orders. This is a concession to the lower purchasing power of buyers in the different overseas destinations.

Further, the government in China has taken steps to boost domestic sales of the line.

To attract price-sensitive buyers, suppliers are releasing more low-end kitchen appliances. These units have basic designs and features, but are equal in quality to upscale versions.

Inexpensive models account for the bulk of output at most small enterprises. Midsize and large companies, however, are increasingly manufacturing such products as well.

Foshan Shunde Galanz Microwave Electrical Appliance Ltd is offering microwave ovens with mechanical controls, timer functionality, and cooking, heating and defrosting settings. These units are not fitted with components for lightwave cooking.

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